last weekend, i flew to san diego, to photograph a couple families.  but what i want to write about here is what happened on the flight home…

i was glancing through spirit, the airplane magazine, and came across an article entitled your entrepreneur handbook. and it was there that i read this powerful message:

chase the vision, not the money. make sure that your business has a greater purpose beyond the bottom line. figure out what you’d be so passionate about doing that you’d be happy doing it for 10 years even if you made no money from it. and then go do it. the ironic thing is that if you are actually chasing the vision and not the money, the money will follow because your customers and employees will be able to sense your passion, and they will want to help you succeed.

the words were from tony hsieh, founder of zappos, when he was asked, what is the best advice you can give a new entrepreneur?

incredible words of wisdom, huh?
be passionate.
love what you’re doing.
be happy.
have a greater purpose beyond the bottom line.

yes. incredible, inspiring, encouraging indeed!